In this bog post I will describe a new technique to generate buyer leads on Craigslist that I created.
So last week I got a lead from my sister, a friend of hers wanted to sell her house in Rancho Palos Verdes and needed an agent, great lead, right? Sure thing…million dollar home. I spoke to the seller on the phone and everything was looking great and she was going to call me back and schedule a listing appointment the following week.
So I wanted to generate buyer leads before I met with her for a listing appointment. How great would it be to go into the listing appointment with several dozen buyer leads already generated for the house?
So what I did was create a ‘Pre-Sale Preferred Buyers List’ landing page and several Craigslist posts basically saying, “Coming Soon 3 bedroom home in Rancho Palos Verdes….blah, blah, blah. Click Here to Sign Up for my Pre-Sale Preferred Buyers List.” The link, of course, taking them to my landing page where they could enter their contact information. Here is what the landing page looked like:
Now I created a number of different Craigslist ads for this landing page, all very broad with catchy headlines without giving the address or price. Here is an example of one of them:
Now I wasn’t blown away with leads from this approach, but I did get a few leads and one all cash buyer looking for a home near the beach…not to bad. I just thought I would get more. Maybe there just isn’t that many people who want to move to RPV?
So this weekend I decided to make the ad more broad and try to appeal to more buyers. I took out all the mention of Rancho Palos Verdes ..and wah-lah hit the jackpot. I got several leads in one posting. For those of you new to Craigslist, this is a great result. Although that might not sound like a lot, if you do several postings a day, 7 days a week, you’ll have a pretty good number of buyer leads by the end of the week.
So instead of “3 bedroom home in Rancho Palos Verdes,” it reads “3 Bedroom Home near the beach….” Who wouldn’t want a 3 bedroom home near the beach?
So I hope some of you give this a try and get similar results. Oh by the way, the original lead that inspired this…it went cold and I never ended up getting an appointment to meet with the seller, but I’m still trying.